Accepting Micro Payments For Your Website Or Online Enterprise
Before we examine the various options and solutions in dealing with this pervasive drawback, we must always first outline what constitutes a micro payment.
A micro fee is a cost for an item or service that is of low value. For example, website payments for ring tones, pay-per-views, downloads, e-books, and subscriptions within the $1 - $three range could be considered as micro payments. A 25 cent fee for a download or a 5 cent cost for a SMS are superb examples of lesser value micro payments.
There are primary methods that a web based seller may make use of to simply accept a micro payment. The first methodology is to make use of a credit card, however the merchant charges would be quite high to simply accept a large number of payments for $1 and $2 micro funds, and this isn't often a value environment friendly option.
Some online enterprise owners whose websites sell micro cost valued good and companies will ask clients for their credit card particulars, and will process fees and invoices to their prospects' cards when account balances attain specified fee threshold amounts.
Another variation of this method is to cost the shopper's credit card a minimum charge quantity of (say $10), and a credit in this amount is then posted to the person's account, which depletes as nominal worth items and companies are purchased from the vendor.
The issue with this technique is that clients do not like providing their credit card particulars to strangers, they usually don't like the thought of making a down payment buy dedication for items or companies which the shopper might ultimately determine to not purchase.
The other option is to process payment for each micro transaction as it happens using a web-based cost system, and there are a number of viable options with several companies competing in this house, some of which are a lot more price environment friendly than others, as I shall explain.
Let's look at the next example:
Consider a micro cost within the quantity of $2 USD despatched internationally (from one country to another) utilizing a enterprise account.
I've compared the charges that every of the following on-line fee processors would charge to deal with this fee, and current the outcomes beneath, from highest to lowest price:
ZayPay.com $0.99 flat price = $0.99 (49% commission)
Cashbookers.com 1.9% +$0.40 = $.forty four (22% fee)
PayPal.com Regular 2.9% + $0.30 = $0.36 (18% fee)
AlertPay.com 2.5% +$0.25 = $0.30 (15% commission)
PayPal.com Micropay 6% + $0.05 = $0.17 (8.5% fee)
Payments.Amazon.com 5% + $0.05 = $0.15 (7.5% commission)
CashSender.com 1.5% no minimal = $0.03 (1.5% fee)
The highest fees can be incurred if using the services of Netherlands-primarily based ZayPay and UK-based Moneybookers. PayPal's common payment service would end in an 18% cost commission, and even their lite service for 소액 결제 현금 mirco payments results in an 8.5% commission. By far the bottom price micro payment processor is Canadian based CashSender, as their 1.5% commission does not have a fixed price component. Thus, CashSender's payment is even a fraction of the cost of the next lowest present on the list.
Many online sellers and website owners settle for micro fee as the life-blood of their enterprise operations. This means, many such funds are processed over the course of each month, all through the year.